What Monsanto and college funds have in common
I recently read this letter to the editor written by Catharine Hill, the President of Vassar College, explaining why reducing family contributions in college tuition and fees isn’t a good idea. It was in response to this Op-Ed by Steve Cohen about the onerous “E.F.C.” system.
Let me dumb down the debate a bit for the sake of simplicity. Steve is on one side basically saying, “college costs too damn much, it didn’t used to cost this much!” and Catharine is on the other side saying, “colleges need to compete! If you’re not willing to pay then someone else will!”
Here’s the thing, there’s an arms race of colleges driving up costs. In some perverse combination of US News & World Reports model gaming and in responding to the Federal loan support incentive system, not to mention political decisions methodically removing funding from state colleges, college costs have been wildly rising.
And when you have an arms race, as I’ve learned from Tom Slee, the only solution is an armistice. In this case an armistice would translate into something like an agreement among colleges to set a maximum and reasonable tuition and fee structure. Sounds good, right? But an armistice won’t happen if the players in question are benefitting from the arms race. In this case parents are suffering but colleges are largely benefitting.
This recent Salon article detailing the big data approach that Monsanto is taking to their massive agricultural empire is in the same boat.
The idea is that Monsanto has bought up a bunch of big data firms and satellite firms to perform predictive analytics on a massive scale for farming. And they are offering farmers who are already internal to the Monsanto empire the chance to benefit from their models.
Farmers are skeptical of using the models, because they are worried about how much data Monsanto will be able to collect about them if they do.
But here’s the thing, farmers: Monsanto already has all your data, and will have it forever, due to their surveillance. They will know exactly what you plant, where, and how densely.
And what they are offering you is probably actually a benefit to you, but of course the more important thing for them is that they are explicitly creating an arms race between Monsanto farmers and non-Monsanto farmers.
In other words, if they give Monsanto farmers a extra boost, it will lead other farmers into the conclusion that, without such a boost, they won’t be able to keep up, and they will be forced into the Monsanto system by economic necessity.
Again an arms race, and again no armistice in sight, since Monsanto is doing this deliberately towards their profit bottom line. Assuming their models are good, the only way to avoid this for non-Monsanto farmers is to build their own predictive models, but clearly that would require enormous investment.