What privacy advocates get wrong
There’s a wicked irony when it comes to many privacy advocates.
They are often narrowly focused on the their own individual privacy issues, but when it comes down to it they are typically super educated well-off nerds with few revolutionary thoughts. In other words, the very people obsessing over their privacy are people who are not particularly vulnerable to the predatory attacks of either the NSA or the private companies that make use of private data.
Let me put it this way. If I’m a data scientist working at a predatory credit card firm, seeking to build a segmentation model to target the most likely highly profitable customers – those that ring up balances and pay off minimums every month, sometimes paying late to accrue extra fees – then if I am profiling a user and notice an ad blocker or some other signal of privacy concerns, chances are that becomes a wealth indicator and I leave them alone. The mere presence of privacy concerns signals that this person isn’t worth pursuing with my manipulative scheme.
If you don’t believe me, take a look at a recent Slate article written by Cyrus Nemati and entitled Take My Data Please: How I learned to stop worrying and love a less private internet.
In it he describes how he used to be privacy obsessed, for no better reason than that he like to stick up a middle finger to those who would collect his data. I think that article should have been called something like, Well-educated white guy was a privacy freak until he realized he didn’t have to be because he’s a well-educated white guy.
He concludes that he really likes how well customized things are to his particular personality, and that shucks, we should all just appreciate the web and stop fretting.
But here’s the thing, the problem isn’t that companies are using his information to screw Cyrus Nemati. The problem is that the most vulnerable people – the very people that should be concerned with privacy but aren’t – are the ones getting tracked, mined, and screwed.
In other words, it’s silly for certain people to be scrupulously careful about their private data if they are the types of people who get great credit card offers and have a stable well-paid job and are generally healthy. I include myself in this group. I do not prevent myself from being tracked, because I’m not at serious risk.
And I’m not saying nothing can go wrong for those people, including me. Things can, especially if they suddenly lose their jobs or they have kids with health problems or something else happens which puts them into a special category. But generally speaking those people with enough time on their hands and education to worry about these things are not the most vulnerable people.
I hereby challenge Cyrus Nemati to seriously consider who should be concerned about their data being collected, and how we as a society are going to address their concerns. Recent legislation in California is a good start for kids, and I’m glad to see the New York Times editors asking for more.