Home > Uncategorized > TikTok’s Algorithm Cannot Be Trusted

TikTok’s Algorithm Cannot Be Trusted

My newest Bloomberg column is one in which I explain what I know about recommendation engines, which concludes with my claim that whoever controls TikTok’s algorithm can of course tamp down or emphasize whatever kind of content they want, misinformation or otherwise (and to be clear, being able to manipulate recommendation algorithms is in general a good thing!):

TikTok’s Algorithm Can’t Be Trusted

If it operates like other recommendation engines, it can be used for good or for evil.

Read my other Bloomberg columns here.

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