Thanks for a great case study, Facebook!
I’m super excited about the recent “mood study” that was done on Facebook. It constitutes a great case study on data experimentation that I’ll use for my Lede Program class when it starts mid-July. It was first brought to my attention by one of my Lede Program students, Timothy Sandoval.
My friend Ernest Davis at NYU has a page of handy links to big data articles, and at the bottom (for now) there are a bunch of links about this experiment. For example, this one by Zeynep Tufekci does a great job outlining the issues, and this one by John Grohol burrows into the research methods. Oh, and here’s the original research article that’s upset everyone.
It’s got everything a case study should have: ethical dilemmas, questionable methodology, sociological implications, and questionable claims, not to mention a whole bunch of media attention and dissection.
By the way, if I sound gleeful, it’s partly because I know this kind of experiment happens on a daily basis at a place like Facebook or Google. What’s special about this experiment isn’t that it happened, but that we get to see the data. And the response to the critiques might be, sadly, that we never get another chance like this, so we have to grab the opportunity while we can.