Why should you care about statistical modeling?
One of the major goals of this blog is to let people know how statistical modeling works. My plan is to explain as much as I can in simple plain English, with the least amount of confusion, and the maximum amount of elucidation at every possible level, so every reader can take at least a basic understanding away.
Why? What’s so important about you knowing about what nerds do?
Well, there are different answers. First, you may be interested in it from a purely cerebral perspective – you may yourself be a nerd or a potential nerd. Since it is interesting, and since there will be I suspect many more job openings coming soon that use this stuff, there’s nothing wrong with getting technical; it may come in handy.
But I would argue that even if it’s not intellectually stimulating for you, you should know at least the basics of this stuff, kind of like how we should all know how our government is run and how to conserve energy; kind of a modern civic duty, if you will.
Civic duty? Whaaa?
Here’s why. There’s an incredible amount of data out there, more than every before, and certainly more than when I was growing up. I mean, sure, we always kept track of our GDP and the stock market, that’s old school data collection. And marketers and politicians have always experimented with different ads and campaigns and kept track of what does and what doesn’t work. That’s all data too. But the sheer volume of data that we are now collecting about people and behaviors is positively stunning. Just think of it as a huge and exponentially growing data vat.
And with that data comes data analysis. This is a young field. Even though I encourage every nerd out there to consider becoming a data scientist, I know that if a huge number of them agreed to it today, there wouldn’t be enough jobs out there for everyone. Even so, there will be, and very soon. Each CEO of each internet startup should be seriously considering hiring a data scientist, if they don’t have one already. The power in data mining is immense and it’s only growing. And as I said, the field is young but it’s growing in sophistication rapidly, for good and for evil.
And that gets me to the evil part, and with it the civic duty part.
I claim two things. First, that statistical modeling can and does get out of hand, which I define as when it starts controlling things in a way that is not intended or understood by the people who built the model (or who use the model, or whose lives are affected by the model). And second, that by staying informed about what models are, what they aren’t, what limits they have and what boundaries need to be enforced, we can, as a society, live in a place which is still data-intensive but reasonable.
To give evidence to my first claim, I point you to the credit crisis. In fact finance is a field which is not that different from others like politics and marketing, except that it is years ahead in terms of data analysis. It was and still is the most data-driven, sophisticated place where models rule and the people typically stand back passively and watch (and wait for the money to be transferred to their bank accounts). To be sure, it’s not the fault of the models. In fact I firmly believe that nobody in the mortgage industry, for example, really believed that the various tranches of the mortgage backed securities were in fact risk-free; they knew they were just getting rid of the risk with a hefty reward and they left it at that. And yet, the models were run, and their numbers were quoted, and people relied on them in an abstract way at the very least, and defended their AAA ratings because that’s what the models said. It was a very good example of models being misapplied in situations that weren’t intended or appropriate. The result, as we know, was and still is an economic breakdown when the underlying numbers were revealed to be far far different than the models had predicted.
Another example, which I plan to write more about, is the value-added models being used to evaluate school teachers. In some sense this example is actually more scary than the example of modeling in finance, in that in this case, we are actually talking about people being fired based on a model that nobody really understands. Lives are ruined and schools are closed based on the output of an opaque process which even the model’s creators do not really comprehend (I have seen a technical white paper of one of the currently used value-added models, and it’s my opinion that the writer did not really understand modeling or at best tried not to explain it if he did).
In summary, we are already seeing how statistical modeling can and has affected all of us. And it’s only going to get more omnipresent. Sometimes it’s actually really nice, like when I go to Pandora.com and learn about new bands besides Bright Eyes (is there really any band besides Bright Eyes?!). I’m not trying to stop cool types of modeling! I’m just saying, we wouldn’t let a model tell us what to name our kids, or when to have them. We just like models to suggest cool new songs we’d like.
Actually, it’s a fun thought experiment to imagine what kind of things will be modeled in the future. Will we have models for how much insurance you need to pay based on your DNA? Will there be modeling of how long you will live? How much joy you give to the people around you? Will we model your worth? Will other people model those things about you?
I’d like to take a pause just for a moment to mention a philosophical point about what models do. They make best guesses. They don’t know anything for sure. In finance, a successful model is a model that makes the right bet 51% of the time. In data science we want to find out who is twice as likely to click a button- but that subpopulation is still very unlikely to click! In other words, in terms of money, weak correlations and likelihoods pay off. But that doesn’t mean they should decide peoples’ fates.
My appeal is this: we need to educate ourselves on how the models around us work so we can spot one that’s a runaway model. We need to assert our right to have power over the models rather than the other way around. And to do that we need to understand how to create them and how to control them. And when we do, we should also demand that any model which does affect us needs to be explained to us in terms we can understand as educated people.